>>13930416Doesn't need to be an exact name, just enough to cause confusion (Sec. 1125 - Lanham Federal Act). But then again the only person who can actually sue him is Rippetoe and I doubt he's gonna know or care about it. Wud b laff though.
". - False designations of origin, false descriptions, and dilution forbidden
(a) Civil action
(1) Any person who, on or in connection with any goods or services, or any container for goods, uses in commerce any word, term, name, symbol, or device, or any combination thereof, or any false designation of origin, false or misleading description of fact, or false or misleading representation of fact, which -
(A) is likely to cause confusion, or to cause mistake, or to deceive as to the affiliation, connection, or association of such person with another person, or as to the origin, sponsorship, or approval of his or her goods, services, or commercial activities by another person"
