VIZ not only went against scanlator groups, but it also took over a busy fan/forum sitename that may be useful to it. The high-traffic
Narutofan.com is now steering its traffic to VIZ since their own official fansite is empty in comparison. VIZ doesn't go after non-busy other sites with naruto in the name, so evidently success in having fans will make you a target for corporate takeover.
It's a good thing none of us have sites like "<media name here>FAN" such as
OnePieceFan.com,
bleachfan.com, or
narutofan.com. Right? If you have a product-related name, you might get taken over simply because you cannot afford the high cost of defending yourself in court.
As a fan site, you would probably still keep your website despite the business-biased USA court system, but only after spending a ton of money. In the USA, if you don't defend yourself once a court case is filed, that usually means you must surrender on the date of the court case unless the judge throws out the case. That doesn't happen since judges know the business will contact the Republican Party to have the judge relent or possibly be replaced in the next election by a more business friendly judge. This type of legal quandry goes on in the USA all the time, e.g. Rupert_Murdock-owned media properties (FOX, etc).