>>2336935It's true. While there are a number of factors at play here that doesn't make it any less disgusting.
First thing to consider is novelty factor. Canned foods had novelty to a certain extent. But they were popular out of sheer practicality. Long term convenient storage of food under any conditions. However, fresh-frozen veggies allowed you to obtain veggies that otherwise you'd have to wait tell next season for if they were even available in your region at all. Plenty of people starting families at this time could still remember a time without electric lights. Many neighborhoods shared a party-line telephone setup. Television sets were to them what whichever technology eclipses the smartphone will be to us for a brief moment. Wacky foods at all times of year from all over the country, nay, world?
They had no idea what to do with those foods and relied on the plentiful assortment of cookbooks and guides to tell them creative (and often peculiar) ways of using it.
Also, it was a much much much more localized world than we can imagine nowadays. There was no internet, no email, no cable TV and no food network to tell them what happened around the corner let alone around the world. There was radio and there was TV, and it was all very localized for all but the 'most important' matters. People flat out had no idea what to do with food beyond the staple tried and true dishes that are still popular today.
...and lets not forget the "wow, technology" factor of food-stuffs like gelatin, condensed soup, reconstituted anything, fruit juice concentrate, etc.