>>3400178>I'm not a hipster nor will i ever be,Arsel and Thompson interviewed hipsters and asked them how they dealt with the problem of being identified as such. The answer, they found, was to "demythologize" the hipster experience, that is, to psychologically reclassify their own behavior as being separate from the aggregate activity that the rest of the world lumps together as "hipster." They interviewed one consumer, identified as Scarlet, who told them:
I'm not gonna lie, I shop at Urban [Outfitters] sometimes, only when it's on sale of course... I like doing a lot of the things that are the hipster thing to do, but I do them because I like to do them, not because they're the cool thing to do. And because I am immersed in the social scene where there are a lot of hipsters, people mistake me for being one of them."