>>3394120Part of it is cost of materials and production and France. The majority of it is because people are willing to pay the markup to say that they're wearing Balmain. The menswear line was launched mostly riding off the huge wave of hype behind their womenswear, but now that Decarnin is out, we'll see what happens with the brand and whether they stick to their guns and just churn out the same stuff over and over again or if there will be actual growth and development.