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doing it right: have an interest/philosophy/idea that carries great meaning/importance to you and probably will for the rest of your life and you decide to get a tattoo about it, after giving it a few months consideration, and you're able to appreciate it for many years to come.
doing it wrong: you want a tattoo but have no idea what to get, so you poke around until you see something that looks cool/looks pretty/gives you a boner and head off to the parlor.