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Ways of getting better response
Bear these tips in mind when you are placing a Classified advertisement
1. Write Down All The Specifics
List all the specific information about your product. If you are someone reading the advertisement, what would you like to know about the product or services advertised? Be sure to add information about: • Colours • Size • Age & Condition • Brand Name/ Model • Special Features
Copywriting Tips:
Use copy to show how the reader can use the product or service; however, ensure there isn't misleading information. Be factual.Avoid abbreviations. Don't confuse your readers by using abbreviations. A confused reader is a uninterested reader.
Attract readers by being new or unique. Since there are probably others offering the same product or service, find something that distinguishes yours from theirs. Readers are interested in items that are the latest or different from other available products.
2. Use White Space & Simple Layout
The average page in classified advertising is heavy with small type. This makes white space an important layout element.
3. Complete The Copy
Know your audience - what is important to readers shopping in your classified category? List the important facts about your product in complete sentences. They're easier to read than a series of phrases or words.
4. Use A Benefit Headline
Feature the main benefit of your merchandise in the advertisement. For e.g. "Healthy meals brought to your doorstep". Expand on it in your subheads and copy. Don't use generalised quality claims.
5. State The Price
Quote a price or the range of prices, even if it's high or low. If your price is high, explain why it's a good value. If it's low, make it believable using phrases like "stock clearance".
6. Have A Dominant Element
A large visual or headline helps your advertisement get noticed. Photographs and realistic drawings attract readers, but pictures of "real people" draw a greater number of readers.
7. Call For Action
Every advertisement should include a phrase such as "This Week Only" to encourage swift action.
8. Run Your Advertisement on Consecutive Days
Set up a consistent and consecutive advertisement schedule with your advertisement sales representative. This gives higher exposure to your advertisement.
Bear these tips in mind when you are placing a Classified advertisement
1. Write Down All The Specifics
List all the specific information about your product. If you are someone reading the advertisement, what would you like to know about the product or services advertised? Be sure to add information about: • Colours • Size • Age & Condition • Brand Name/ Model • Special Features
Copywriting Tips:
Use copy to show how the reader can use the product or service; however, ensure there isn't misleading information. Be factual.Avoid abbreviations. Don't confuse your readers by using abbreviations. A confused reader is a uninterested reader.
Attract readers by being new or unique. Since there are probably others offering the same product or service, find something that distinguishes yours from theirs. Readers are interested in items that are the latest or different from other available products.
2. Use White Space & Simple Layout
The average page in classified advertising is heavy with small type. This makes white space an important layout element.
3. Complete The Copy
Know your audience - what is important to readers shopping in your classified category? List the important facts about your product in complete sentences. They're easier to read than a series of phrases or words.
4. Use A Benefit Headline
Feature the main benefit of your merchandise in the advertisement. For e.g. "Healthy meals brought to your doorstep". Expand on it in your subheads and copy. Don't use generalised quality claims.
5. State The Price
Quote a price or the range of prices, even if it's high or low. If your price is high, explain why it's a good value. If it's low, make it believable using phrases like "stock clearance".
6. Have A Dominant Element
A large visual or headline helps your advertisement get noticed. Photographs and realistic drawings attract readers, but pictures of "real people" draw a greater number of readers.
7. Call For Action
Every advertisement should include a phrase such as "This Week Only" to encourage swift action.
8. Run Your Advertisement on Consecutive Days
Set up a consistent and consecutive advertisement schedule with your advertisement sales representative. This gives higher exposure to your advertisement.
