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Romney failed because he ran as something he's not.

No.664369 View ViewReplyOriginalReport
Here lieth the campaign of Mitt Romney, victim of the mistaken belief that the only way to succeed in national Republican politics was to turn yourself into something you are not. Or maybe the campaign revealed what his closest friends never imaged him to be. They thought he was a decent classy guy. But maybe he really is a soulless throat-cutter who would do and say anything to win.

I'll give him the benefit of the doubt and say that he was a good fellow who didn't know enough about national politics and listened to people who gave him bad, cynical advice.

Sen. John McCain was in a good position before; now it's hard to imagine that he won't wrap up the nomination in the next week or two. His lone remaining serious opponent, Mike Huckabee, has exceeded expectations, but expecting him to be able to unhorse McCain is perhaps expecting too much.

I have covered a lot of presidential campaigns, and I can't think of one that so lost its way-so expensively-as that of the former governor of Massachusetts. A board room and business favorite, a man with a Midas managerial touch, he was widely admired and even beloved. But he was a Republican of an old moderate school-that of his own father-and, like George W. Bush, Romney the Younger decided that he had to jettison all that he was to become something that he was not.

http://www.newsweek.com/id/108793