Hustler magazine and Wal-Mart haven't had much in common over the years. After all, the megaretailer won't even carry Hustler's explicit publications. But now they have at least one area of overlap. As of this month, Wal-Mart will be selling Wet, a sexual lubricant that has been a staple for more than a decade at Hustler's adult product boutiques.

http://www.newsweek.com/id/110965