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I think the 5-Door looks great. Pretty much the same as the previous Impreza 5-Door, but it IS slightly more angular at the rear, which is more noticeable since they flattened it out and added that rear skid-plate. I was never a sedan fan, so I always looked at the 5-Door, and in my opinion, they've improved the Impreza.
The sedan I think is boring chevy crap. And, to all those who are naysaying Kia and Hyundai design...they're doing a pretty great job recently making their cars look good inside and out. It's not much of an insult.
Do I prefer the look of the earlier Imprezas? Some. Would I buy this over an Outback? No. Why? Because I prefer control, comfort and reliability over "lol I could rally if I wanna, but I don't want hurt my mods...check out my nitrous"
Pic related, it's a racing development duck.