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Failed PR on CueCat digital laser scanner.
The new digital laser scanner CueCat, is a mouse-sized scanner that are able to swipe bar codes in print ads and find information about a product or service online. But the latest sign of trouble showed up for the company, when they unleashed a public offer last week. Even if they made a big order of them, they didn't sell as many as they wanted. They distributed 3.000.000 CueCat:s but only sold among 100.000 of them.
The product was meant to be a more flexibly and financial tool in our daily life, but apparently customers didn't see CueCat as necessary as the company thought
The new digital laser scanner CueCat, is a mouse-sized scanner that are able to swipe bar codes in print ads and find information about a product or service online. But the latest sign of trouble showed up for the company, when they unleashed a public offer last week. Even if they made a big order of them, they didn't sell as many as they wanted. They distributed 3.000.000 CueCat:s but only sold among 100.000 of them.
The product was meant to be a more flexibly and financial tool in our daily life, but apparently customers didn't see CueCat as necessary as the company thought
