So, I was reading Doc Aquatic's 100 adventure hooks the other day and thought "how can I develop a non serious campaign?"

It's something that appeals to me and yet there are so many ifs and buts that I don't really know.

There are many Ideas that are fun, but how would one handle the combat (just an example)? Seems like it would inevitably get kind of serious for the players involved if there's any risk of death, and if there isn't, there's no real drive.

How would /tg/ create and run a non serious campaign, or even a one-shot?