"This, of course, doesn’t count the thousands of free, legal PDF downloads that people have made. Demonoid alone tells us that the EP core book was downloaded as a torrent at least 14,000 times (2k stand-alone and 12k as part of larger RPG bundle downloads), and that’s just a single tracker. Those don’t pay directly, but those are thousands of people who have been exposed to our game who might otherwise never have heard of it. Certainly some of those downloaders are reading it, playing it, and sharing it with other friends. That translates into more print and/or PDF sales, quite possibly better than any form of advertising or marketing we could do, because it costs us nothing. "

The guys at Eclipse Phase understand.
This makes me happy.