>>15838166>Guy didn't win at allClearly you lack the mind of a psychopath and you should be thankful for that.
John Doe never wanted to punish Brad Pitt at the end. He wanted to punish himself. Like he said: he was Envy for he envied Pitt's life. And he wanted Pitt to kill him so Pitt could become Wrath thus completing all the seven sins.
John Doe succeeded.
Fun fact: in the original ending, you know what was in the box?
The baby Pitt's wife was carrying. Doe had cut it out of her womb. It was never shown, just a line of dialogue, but it was deemed to grim and they changed the line so it would refer to her head instead.