>>11093556ob·jec·tive (b-jktv)
adj.
1. Of or having to do with a material object.
2. Having actual existence or reality.
3.
a. Uninfluenced by emotions or personal prejudices: an objective critic. See Synonyms at fair1.
b. Based on observable phenomena; presented factually: an objective appraisal.
Nothing objective about what characters/regions/teams were better, the word he was looking for was subjective.