Corporations can not be honest with you about what they are doing to you, your society, or your environment, so they encourage the use of "soft" language, disingenuous speech that seeks to avoid offending anyone by obfuscating, misleading, and stretching the truth until it is almost completely unrecognizable.

Of course, they know this offends some people, and they use this to place the spotlight on people whose honest demeanor would shed light on this deceptive practice.

It becomes so commonplace that it makes its way into every aspect of our lives, relationships, family gatherings, technology and scientific development, the list goes on and on.

The end result of this is a culture that abhors honestly, that despises clarity, and worships falsehoods and misdirections as a valid alternative to reality.