>>115184463They're charming cause it was still just the cusp of digital effects and whatnot, so all they had was traditional film making procedures, including special effects.
That's the reason why 90s anime was so awesome too, it was smack in a split era where tradition met 'sci fi' like technological advances.
A reason why the designs from back then are so charming too, all that high tech shit that twas portrayed was still clunky, like giant 'cell phones', meaning, the imagination of people were inspired by new tech, and trying to make them sleek and shit in commercials or anime or anything else entertainment was the 90s equivalent of huge bleeping consoles in the first old star trek bridge, etc.
Looked terribly flashy and amazing to them, but now in retrospect it's just charming cause it's so 'cobbled up'.
and come on, everyone with a heart like 'ours' likes stuff like that.
But I ramble.
Still, it has nothing to do with 'more soul' back then, there we jus tas many sellout quick cash grabbing people as they are today, it's just they had to put effort into making the commercials look sleek, they didnt have after effects or much CGI, they had to use stop motion and animatronics and lighting.
At least that's how I see it.