>>176480659Nintendo model to test its new competitors (4/5)
Our source at Big N continues its secrets. Today, he describes the "Nintendo model" of relationships with developers and distributors, which according to him is jeopardizing the future of the company.
The arrival of Apple's iPhone and App Store has completely changed the landscape of mobile gaming. The little funding to advance the development and flexibility of the sales had the effect of attracting a multitude of small studios and independent publishers, attracted by these totally new perspectives.
When Apple unveiled its political games to 99 cents (85 yen), Nintendo remained apparently unperturbed. Side of Nintendo of America, do not worry: Apple was not a competitor . In the pages of the Times, it was learned, however, sources close to the manufacturer, as Satoru Iwata asked his colleagues to consider Apple as "enemy of the future" .
Panic on board
The future? To believe our internal source, the emergence of Apple, with its very aggressive and conquering, has caused a storm in society. At high levels, the problem has been discussed very explicitly: "Apple was trying to scuttle decades of work of" acclimatization "," we told our contact.
Long ago, one of the proudest moments - never publicly claimed - the direction was to be reached to accept his model players as well as all its partners, primarily third-party publishers. That our interlocutor summarized by "Nintendo said the law, and the malcontents had to go elsewhere. '
The authoritarian approach ...
The march towards dematerialization, nightmare Nintendo endangers one of his oldest bastions monopoly on the production of cartridges, a "30% tax" not always experienced by publishers.